Unlocking the Future with Design Fiction | Julian Bleecker, PhD, Founder, Near Future Laboratory

from The Brand Called You · host The Brand Called You

In this episode, Julian Bleecker, PhD, founder of Near Future Laboratory, shares his journey of merging design fiction with real-world product development. From science fiction-inspired ideas to practical innovations like Omata One, Julian's work redefines how we think about future technology. Learn how speculative design bridges the gap between imagination and actionable solutions that reshape industries. 00:33- About Julian Bleecker Julian is the founder of the Near Future Laboratory. He's the author of a book titled, Design Fiction: A Short Essay on Design, Science, Fact and Fiction. He has also written, It's Time to Imagine Harder: The Reader's Guide to the Manual of Design Fiction. He's further developed the unique Omata One cycling computer.

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This episode was published on October 24, 2024.

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