Unlocking the Power of Connected Packaging with Jenny Stanley

In the fourth episode of CoCo: Click.Consume.Connect - The Connected Consumers Podcast, we are excited to welcome Jenny Stanley, the Founder and Managing Director of Appetite Creative. Jenny brings a wealth of knowledge in digital marketing and creative technology, focusing on the innovative field of connected packaging. Join us as we delve into Appetite Creative's recently published connected packaging survey, uncovering key trends, challenges, and opportunities in this evolving landscape. Jenny shares her insights on how brands are leveraging connected packaging to enhance consumer engagement, drive sustainability, and navigate upcoming legislation. We explore real-life examples of successful connected packaging implementations, discuss the integration of technologies like augmented reality, and examine the impact of new sustainability measures. Jenny also offers her predictions on future trends and developments in connected consumer behavior. This episode is packed with valuable information for brands looking to stay ahead in the competitive market by utilizing connected packaging solutions. Tune in to gain expert insights and practical advice from one of the industry's leading voices. Don't miss this enlightening conversation and be sure to subscribe, leave a review, and follow us on social media for more updates from CoCo - Click.Consume.Connect!