Unlocking the Power of Google Business Profiles with Julie Tomlinson

In this episode of Collaborate with Cole, Cole Holmes sits down with real estate marketing expert Julie Tomlinson to dive into one of the most underutilized tools in the real estate industry: Google Business Profiles. Julie shares how realtors can turn their Google profile into a lead generation machine—from optimizing with high-quality photos to actively managing reviews and using the Q&A section to build trust with potential clients. She also opens up about her success on TikTok, where she bridges traditional and modern marketing strategies to help agents grow their brand. Whether you're a new agent or a seasoned pro, this episode is packed with actionable tips and tech tools to help you stand out and stay consistent online. You’ll learn: How to properly set up and optimize your Google Business Profile Why reviews are gold for your real estate brand The best way to use photos, posts, and Q&As for visibility How TikTok can amplify your reach as a real estate agent Tools and strategies that make digital marketing easier and more effective Takeaways: Google loves consistent updates and five-star reviews Your profile can work for you 24/7 if optimized properly Combining SEO with social media gives you an edge Tools like Remine can enhance your lead generation strategy Whether you’re trying to improve your SEO, build credibility, or stay ahead with social media—this episode has something for you.   Julie Tomlinson IG Account: www.instagram.com/julietomlinson.realtor/  Julie Tomlinson Tiktok Account (where she offers GBP optimization tips & tricks): /www.tiktok.com/@justbeingrealestate    Recommended tools Remine (map search, can help with farming list, mortgage balances, and can send card & letters and more) : https://www.remine.com/    Recommended IG Accounts to follow:  Jimmy Burgess: https://www.instagram.com/jimmyburgess_/    How to Start your Google Business Profile:  https://business.google.com/us/business-profile/    Keywords: Google Business Profile, real estate marketing, profile optimization, social media strategy, TikTok, reviews, SEO, lead generation, realtor tips, digital marketing