Unlocking the Secrets of Product Testing: From Flavour Fails to Delicious Drinks.

Welcome to the intricate world of product testing in this week's episode of 'Now, That's What I Call Business.' I, Brianne West, will give you a behind-the-scenes look at Incrediballs' flavour evolution and share essential insights that can benefit any business. Discover the advantages and drawbacks of focus groups, understand the nuances between soft and hard launches, and learn why paying customers are your most valuable resource for feedback. Whether you're in food, tech, or any other sector, this episode promises to arm you with the knowledge to pave your path to success. Find us online: Brianne:www.briannewest.com https://www.instagram.com/briannemwest/https://www.tiktok.com/@briannemwesthttps://www.youtube.com/@briannemwest Incrediballs: incrediballs.comhttps://www.instagram.com/incrediballsdrinks/https://www.tiktok.com/@incrediballsdrinks Business, but Better (the FREE education hub for founders & entrepreneurs): www.businessbutbetter.cohttps://www.tiktok.com/@businessbutbetterhttps://www.instagram.com/businessbutbetter/ Our sister podcast is called 'Now, That's What I Call Green'.