Unlocking the Secrets of Social Prospecting

In this engaging conversation, Amber Brittain interviews Michelle Berman-Mikel, a social prospecting coach specializing in helping real estate and mortgage professionals leverage Instagram for business growth. Michelle shares her journey into coaching, the importance of authentic content, and the differences between social media coaches and social media prospecting coaches. The discussion also touches on personal growth, the challenges of writing a book, and the necessity of adapting to changes in social media platforms.TakeawaysMichelle Berman-Mikel's journey into real estate coaching began after a challenging personal experience.Social prospecting is about building genuine connections through authentic content.Content creation should focus on connection rather than just transactions.The importance of having a plan for social media prospecting is crucial for success.Adapting to changes in social media is necessary for continued growth.Building relationships is key to generating business in real estate and mortgages.A social media prospecting coach focuses on conversion strategies, not just visibility.Authenticity in content helps in connecting with the audience on a personal level.The journey of writing a book can be transformative and revealing.Chasing personal growth and faith during tough times can lead to unexpected blessings.Thank you for tuning in to this episode of Live the Dash! If you enjoyed today’s conversation, be sure to subscribe, leave a review, and share it with someone who needs to hear it. Stay connected with us for more inspiring stories and practical wisdom to help you make the most of the dash between life and legacy. Until next time—live with purpose, love with intention, and keep making every moment count! 🎙✨ #LiveTheDash #PurposeDrivenLife