Unlocking the Secrets to Glass Skin with Alicia Yoon, CEO of Peach & Lily

Alicia’s lifelong struggle with severe eczema ignited a deep curiosity and passion for skincare. In 2012, Alicia took a leap of faith and combined her love of skincare and business, launching Peach & Lily, the brand that is now known for its high-quality, transformational Korean skincare products. Focused on creating effective yet gentle solutions, she introduced the brand in 2018, blending Eastern and Western ingredients. Known for being non-toxic, cruelty-free, and suitable for sensitive skin, the brand gained popularity with products like the Glass Skin Refining Serum sparking the viral "Glass Skin" trend on TikTok. Alicia has continued to expand and evolve her reach with sister brand, Peach Slices which is available at CVS Pharmacy. Beyond skincare, she's committed to human rights and environmental sustainability, partnering with Restore NYC and using 100% recyclable packaging materials. To further their sustainability efforts, Peach & Lily plants a tree for every order on PeachandLily.com.In this episode, Alicia also discusses:The team's “operations magic”, enabling them to lower product costs without altering a single ingredientHow the brand has achieved enduring success by remaining true to its authentic roots, steadfastly upholding its core values and pillars without compromiseWhat is next for Alicia, including welcoming a new baby while continuing her dedication to consumer education and expanding the Peach & Lily communityWe hope you enjoy this episode and gain valuable insights into Alicia’s journey and the growth of Peach & Lily. Don't forget to like and subscribe to the Glam & Grow podcast for more in depth conversations around the most incredible brands, founders, trends and more.Be sure to check out Peach & Lily at www.peachandlily.com and on Instagram at @peachandlilyThis episode is sponsored by AdNabu.AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code GLAMANDGROW20 for 20% off.This episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co