Unlocking the Voice of Your Association Through Podcasting

In this episode, host Jarrod A. Clabaugh sits down with Colby Horton and Frank Humada with Association Briefings, to explore why podcasting is gaining traction across the association space. At the heart of the conversation is a simple idea: meeting members where they are. As screen fatigue grows, audio offers a more natural, accessible way to engage—turning everyday moments into opportunities for connection. They also discuss how podcasts unlock the depth of an association’s community, surfacing member expertise, stories, and perspectives that often go unheard. Beyond content, the episode highlights podcasting as a strategic tool—helping prospective members understand an organization’s culture while strengthening relationships with current ones. Jarrod shares his perspective on why OSAP launched its podcast, emphasizing the importance of creating space for meaningful conversations and directly addressing member concerns. This episode is sponsored by the OSAP Foundation. OSAP Observations is produced by Association Briefings.