Unmade: Ups and downs of the radio ratings with industry commentator Vivienne Kelly episode artwork

EPISODE · Nov 9, 2021 · 36 MIN

Unmade: Ups and downs of the radio ratings with industry commentator Vivienne Kelly

from Unmade: media and marketing analysis · host Tim Burrowes

With the last-but-one radio ratings of the year released this week, radio commentator Vivienne Kelly joined me to analyse the numbers.Before her time as content director of Radio Today, Vivienne was editor of Mumbrella. She is about to launch her new industry podcast That’s Entertainment with Jake Challenor.Ratings discussion points:* Wendy Harmer and Robbie Buck’s lap of honour for ABC Sydney;* 2GB’s breakfast boost and drivetime problem;* 3AW’s daily dominance of Melbourne;* Fifi, Fev and Nick’s struggle for Fox FM in Melbourne;* Marty Sheargold’s slow start for Triple M in Melbourne;* The close battle in Brisbane;* A new breakfast leader in Adelaide;* Mix 94.5 Perth’s tricky tripAs well as the ratings, we discuss:* The surprising cancellation of the Australian Commercial Radio Awards;* Whether Fitzy & Wippa’s time at the helm of Nova Sydney’s breakfast show is coming to an end;* Whether Dave Hughes will ever move to Sydney for 2Day FM’s Morning Crew, or is it time to rework 2DayFM’s format?;* The continuing speculation about a live national show for Australian Radio Network’s Kyle & Jackie O;* What deal will ARN’s owner HT&E do in the coming media consolidation?;* An outlandish merger prediction involving HT&E, QMS and Seven West Media. Who would be in charge: Ciaran Davis or James Warburton?Apologies, by the way, that I sounded somewhat under water during the recording. Having planned to record a few hours after arriving in the UK, I belatedly discovered that I lacked a vital connector for my microphone, so was forced to record this one on my laptop mic. Normal services will return next time.As ever, I welcome your thoughts to [email protected], or via the comment button.Have a great day.Toodlepip…Tim BurrowesProprietor - Unmade This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unmade.substack.com

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Unmade: Ups and downs of the radio ratings with industry commentator Vivienne Kelly

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