Unmapped Episide 2 — Why Most GTM Strategies Fail Before They Start

Most GTM strategies don't fail at execution. They fail before anyone opens a single slide deck.In Episode 2 of Unmapped, I'm making the case that the way we've been building go-to-market is structurally broken — and it's not a people problem or a budget problem. It's a systems problem.Marketing, sales, product, and narrative are all pulling in different directions — not because teams aren't talented, but because no one built the connective tissue between them. The result? Campaigns that don't convert. Positioning that doesn't land. Pipeline that stalls for reasons no dashboard can explain.That's what the Leah Block GTM Stack is designed to fix.In this episode, I break down why siloed GTM thinking is costing companies at every stage — and how a unified, cohesive system changes everything from the first touchpoint to closed revenue.If you've ever wondered why your GTM motion feels like it's always a step behind, this episode is your answer.Unmapped is for founders, operators, and market makers who are done playing catch-up.Subscribe and let's build something that actually works.