Unpacking Confidence, Pricing, and the Importance of Building Genuine Value in Business - With Andrew Griffiths

What does it really take to stop discounting yourself and start charging what you’re truly worth? In this episode of the The Accountant That Builds Podcast, host Shannon Smit sits down with Andrew Griffiths, Australia’s #1 small business author and one of the most respected voices in business and personal growth. With over four decades of entrepreneurial experience and fourteen bestselling books sold in more than sixty‑five countries, Andrew brings a rare mix of street‑smart insight, lived experience and powerful storytelling. From his early journey as an orphan navigating survival, to becoming a global authority on future‑proofing businesses, Andrew shares the lessons that have shaped his work, his writing, and his belief that business is always personal. Andrew is also a keynote speaker at the B.I.T.E. Business Conference 2026, where he will take the stage with his powerful message:“Someone has to be the most expensive – why not make it you?”  In this conversation, Andrew and Shannon explore why so many small businesses undervalue themselves, how pricing is deeply connected to confidence and identity, and why being the cheapest option is one of the biggest risks in today’s business environment. This episode is essential listening for business owners who want to rethink their value, reinvent how they position themselves, and reignite sustainable growth. Want to watch on YouTube? Click here: https://youtu.be/FYmVoG0GxM0See omnystudio.com/listener for privacy information.