Unpacking Retail Transformation with Oliver Banks

Our special guest, Oliver Banks, joins the podcast to share his experience working with countless retailers on transformation projects to bring them closer to their customers and avoid the apocalypse. What does retail transformation mean? How can brands know if they’re ready for it? Where do you even start?We ask these questions and more of our special guest, Oliver Banks, founder and director of OB& Co and host of the Retail Transformation Show podcast. Oliver works with retailers, medium and large, to guide their transformation projects to success, all the way helping them realize the true purpose behind their brand. He strongly believes that transformation has to come from the top and that if senior leadership isn’t bought in, it’s going to be very difficult to deliver the kinds of customer experiences people have come to expect.Check out more insightful conversations with industry experts at: Customer Centric Retailing Podcast PageLinkedIn