Unpacking Retail Trends | Laura De Groot Trivulzio | Part I

Filiberto hosts Laura de Groot Trivulzio, the Marketing Director of Jack Links for Europe and the Middle East. She discusses her extensive background in the FMCG industry, including her tenure at Heineken. The conversation covers European trade development, consumer trends, and brand strategies from the Snack Category point of view. Key topics include the importance of protein in snacks, the rise of spicy flavors, and the impact of private labels. The episode also highlights the challenges and strategies of e-commerce, including the significance of taxonomy and the 'hero image' and the concept of decoy packs to appeal to different consumer segments. In this Episode:00:00 00:00 Introduction 01:06 Guest Introduction: Laura de Groot Trivulzo 06:07 European Trade Development Insights 18:48 Emerging Consumer Trends in Snacking 29:26 Conclusions This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.filibertoamati.com/subscribe