Unpacking the Fall of Brand America and the Rise of Brand China

For the first time, Brand China has overtaken Brand America in global perception. What does that mean for businesses and consumers?We discuss:The Research: How consumers across 30 countries are reassessing their trust in major world powers and what two major global studies reveal about the speed of that shift.The Fall of Brand America: Why positive perception of the US has hit one of its lowest points on record, and why even traditional allies are pulling back.The Rise of Brand China: How China overtook the US in global perception for the first time and what is driving stronger favourability across Southeast Asia.Brand Malaysia: Where Malaysia stands in the eyes of global investors and consumers, and which industries are attracting the most attention and capital right now.See omnystudio.com/listener for privacy information.