Unpacking the Rise of Rucking with Jason McCarthy

On this week’s episode, WHOOP Founder and CEO Will Ahmed is joined by Jason McCarthy the Co-Founder and CEO of GORUCK. Jason served in Special Forces after 9/11. He founded GORUCK in West Africa with his wife Emily, a Case Officer for the CIA, and a napkin sketch for a rucksack that could thrive in Baghdad and NYC.  He also proudly serves on the Board of Directors of the Green Beret Foundation. Will and Jason discuss how Jason joined the military (2:30), having accountability for the country (11:45), the idea for GORUCK (16:25), what is in a go bag (19:35), starting the business (21:20), defining rucking and its benefits (25:53), what’s next for GORUCK (31:28), baseline and extreme rucks (33:14), developing mental toughness (35:49), advice to future Green Berets (39:41), and how Jason uses WHOOP (41:36).Resources:GORUCK Website Support the showFollow WHOOP:Sign up for WHOOP Advanced LabsTrial WHOOP for Freewww.whoop.comInstagramTikTokYouTubeXFacebookLinkedInFollow Will Ahmed:InstagramXLinkedInFollow Kristen Holmes:InstagramLinkedInBuy Aligned by Dr. Kristen Holmes: Follow Emily Capodilupo:LinkedIn