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Mar 27, 2026 24 min

Unpacking the Self-Funded ETA Experience

from ETA Insider Podcast Hosted by Polsky Center for Entrepreneurship and Innovation

In this episode, Mark Hoffman, MBA ’91, owner of Larson Packaging Company, sits down to explore his decades-long journey as a self-funded business owner. Mark shares the realities of moving from consulting to entrepreneurship, describes the challenges and triumphs of growing a packaging company from the ground up, and reflects on the personal rewards, identity, and wealth that come from committing to a “boring” business over the long haul. Mark’s perspective offers actionable advice for anyone considering a self-funded search or looking to build a meaningful legacy in a small business.

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Unpacking the Self-Funded ETA Experience

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This episode is 24 minutes long.

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This episode was published on March 27, 2026.

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