Unplugged Episode 01: Cheap Content, Expensive Trust
Episode 1 of the Process Transformers podcast, hosted by SAP SE, titled "Unplugged Episode 01: Cheap Content, Expensive Trust" was published on June 10, 2025 and runs 10 minutes.
June 10, 2025 ·10m · Process Transformers
Summary
Join us in this episode to engage with the thought-provoking theme of AI’s disruption of content creation as Lukas Egger elucidates its impact on business trust. Understand the transformation from a content-driven to a trust-driven market and grasp how leading businesses are leveraging trust as their currency of choice. This episode is a must-listen for anyone eager to navigate through the evolving challenges and opportunities presented by AI.Host: Lukas N. P. EggerHead of the Innovation Office & Strategic Projects team at SAP SignavioLukas leads a team of experts, steering innovation projects. His approach blends a strong technical understanding with a keen eye for product discovery and digital transformation. Lukas regularly contributes to discussions and panels, sharing his perspectives on AI, the digital zeitgeist, and philosophy. Lukas funded multiple startups, published a humorous philosophy book, and received silver screen quotation for special effects work for an animated movie.If you want to learn more about:SAP Signavio: https://www.signavio.comIf you have questions or comments, email: [email protected] downloads:Download transcript as PDF file
Episode Description
Join us in this episode to engage with the thought-provoking theme of AI’s disruption of content creation as Lukas Egger elucidates its impact on business trust.
Understand the transformation from a content-driven to a trust-driven market and grasp how leading businesses are leveraging trust as their currency of choice.
This episode is a must-listen for anyone eager to navigate through the evolving challenges and opportunities presented by AI.
Host:
Lukas N. P. Egger
Head of the Innovation Office & Strategic Projects team at SAP Signavio
Lukas leads a team of experts, steering innovation projects. His approach blends a strong technical understanding with a keen eye for product discovery and digital transformation. Lukas regularly contributes to discussions and panels, sharing his perspectives on AI, the digital zeitgeist, and philosophy. Lukas funded multiple startups, published a humorous philosophy book, and received silver screen quotation for special effects work for an animated movie.
If you want to learn more about:
- SAP Signavio: https://www.signavio.com
If you have questions or comments, email: [email protected]
Additional downloads: