Unraveling the Fragmented Nature of Television | Mike Woods

Mike Woods, Founder and CEO of OrkaTV Join David McBee and Mike Woods as they delve into the dynamic world of Connected TV (CTV) advertising. They explore the disparities between the soaring consumption of streaming content and the seemingly slower growth of CTV ad spend compared to linear TV and cable. Mike posits that the nature of television has changed fundamentally, with the advent of CTV leading to fragmentation and a plethora of viewing options. The challenge lies in identifying what constitutes true television for advertising purposes and targeting campaigns effectively. From top-of-the-funnel brand awareness to performance marketing, they dissect the intricacies of CTV advertising and provide insights into reaching audiences in this new fragmented landscape.