Unrivaled Ambition: Building the Next Billion Dollar Sports Franchise

Fresh off a historic first season, Unrivaled leadership shares the behind-the-scenes strategy of building the revolutionary women's basketball league from scratch. In this powerhouse session, hear Sephora VP of Marketing Partnerships Celessa Baker, and Unrivaled President Alex Bazzell to unpack how Unrivaled is strategically positioning to become basketball's next billion-dollar franchise through expansion, strategic partnerships, and revenue diversification. Speakers include Celessa Baker, VP, Marketing Partnerships, Sephora; Alex Bazzell, President, Unrivaled; Taylor Rooks, Sports Media Host #sportbeach2025 #stagwellatcannes #sportbeach #canneslions #sephora #unrivaled