Unrivaled Scents, Transformative Stories: A Journey with Glasshouse Fragrances Founder, Nicole Eckels

Founded in 2005 by Nicole Eckels, Glasshouse Fragrances emerged from her quest for exotic, transformative scents. A New Yorker turned Sydneysider, Nicole crafted her first candles in her kitchen, blending notes that whisked her away to distant places and moments. This passion unlocked a powerful sensory experience she was determined to share with the world. Today, Glasshouse reigns as the leading fragrance brand in the Southern Hemisphere, crafting exquisite fragrances designed to electrify the senses. Nicole continues to lead a dynamic team of over 200, and after nearly two decades in Australia, she’s back in New York City. Now, Glasshouse’s delightfully potent candles, diffusers, and indulgent personal fragrances—like the bestsellers “The Hamptons, Lost In Amalfi, and Kyoto In Bloom”—synonymous with luxury and quality—have finally made their debut stateside.In this episode, Nicole also discusses:Creating the scented candle category down underBuilding their own factory and continuing to manufacture in houseCreating timeless scents with a cheeky twist pushing the boundaries of the industryLetting the packaging do the work to attract the customerPeople First: Hiring the right talent as the key to successThe magical allure of their festive holiday collectionWe hope you enjoy this episode and gain valuable insights into Nicole’s journey and the growth of Glasshouse Fragrances. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out Glasshouse Fragrances at www.us.glasshousefragrances.com and on Instagram at @glasshousefragrances.usThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co