Unseen Influence: How Blindsight Uncovers the Hidden Drivers of Consumer Decisions

In Episode #77 of the Better Business Owners podcast, Jack Fortenbery explores the fascinating insights from Blindsight by Matt Johnson and Prince Ghuman. Discover how subconscious processes like cognitive ease and implicit bias shape customer decisions, and how you can craft marketing strategies that tap into these hidden influences. Learn how to create simple, powerful branding that resonates on a deeper, instinctual level—while staying ethical and building lasting customer relationships. If you want to unlock the science behind what drives your audience, this episode is a must-listen! Get BlindSight HERE: https://a.co/d/7QfjiwK