UnSelling Audiobook by Scott Stratten, Alison Kramer

https://thebookvoice.com/podcasts/audiobook/41/ to download full audiobooks of your choice for free. Title: UnSelling Subtitle: The New Customer Experience Author: Scott Stratten, Alison Kramer Narrator: Scott Stratten, Alison Kramer Format: Unabridged Length: 6 hrs and 31 mins Language: English Release date: 01-27-15 Publisher: Audible Studios Ratings: 4.5 of 5 out of 56 votes Genres: Business, Sales Publisher's Summary: UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences, and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you. You don't need social media, but you can be connecting with your clients socially. Your video doesn't have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It's time to separate from the pack of noise. It's time to UnSell.