Unsmoke the world — John Safran on Phillip Morris' CEO's speech about a world without combustible cigarettes, 2021

John Safran is an author and satirist who recently wrote the book 'Puff Piece, How Phillip Morris Set Vaping Alight and Burned Down the English Language'. He chats to Tony about a corporate message from Phillip Morris CEO Jacek Olczak, which is focused on 'unsmoking the world', 'ending the problem of smoking' and Phillip Morris ambitions to become smoke free. John explains the contradictions at play here, the pressures on PMI from vaping and governments, and how tricky use of language, and a tobacco heating device called the IQOS, are potentially Phillip Morris' ticket to salvation. 'Phillip Morris always wins' is a phrase in Safran's book and he uses it again here. A funny and revealing chat, about corporate obfuscation and skulduggery. Buy Puff Piece here. John Safran's other books and TV shows are on is website. Speakola has a Patreon page which you can join If you want to offer regular support for as little as $3/mth or as much as $20/mth. If it's easier, we also welcome donations in any format and any size, recurring or one off. If you're a regular listener, you can give Tony a financial kick along so he can keep making it! Subscribe to our newsletter if you want a fortnightly email setting out great speeches by theme. Episode supported by GreenSkin™ and PurpleSkin™ avocados at https://greenskinavocados.com.au/. Our new sponsor is the Podcast Reader magazine. Email and mention Speakola for a free copy of the latest edition as pdf. Tony's books are available at https://www.tonywilsonauthor.com/ Speakola also has Twitter @Speakola_ and Facebook feeds.See omnystudio.com/listener for privacy information.