#164, Seymour Ferreira, global liquor CEO, brand owner (inc. Ridgeview Wine Estate), founder of Chimera import, distribution & brand development (UK)

Seymour has has a long career in liquor and has been a global CEO multiple times, adding millions of cases and value to every firm he worked at, from the Philippines to Singapore, to Amsterdam, and from Allied-Domecq to Maxxium to Amber Beverage, and many more besides. Seymour was my client for years, starting at Maxxium, and we developed a friendship that's seen us collaborate on many projects since. His newest venture, Chimera brand development in the UK, is less than two years old but already has thousands of distribution points in bars and wholesalers throughout the UK and recently acquired the Ridgeview Wine Estate in England as well. We talk about his upbringing and education, working for the Mars brothers, his route into liquor, how competitive it was back then, fighting counterfeiters in the Philippines, building global liquor brands, what's important, what isn't, and how it all works.  This is a great episode  - enjoy. Seymour on IG: https://www.instagram.com/seymourferreira/Seymour on LinkedIn: https://www.linkedin.com/in/seymour-ferreira-3b41351 Chimer Brand Development: https://www.instagram.com/reel/DWlisdcsPjY/ (Get in touch with Duff!Podcast business enquiries:  [email protected] (PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is. They need to be able to hang. Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.)  And our AI automatically deletes pitch emails that are clearly written using AI. Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected] on Instagram: https://www.instagram.com/philipsduff/ Philip on Facebook: Philip Duff Philip on X/Twitter: Philip Duff (@philipduff) / Twitter Philip on LinkedIn: linkedin.com Old Duff Genever on Instagram: Old Duff Genever (@oldduffgenever) • Instagram photos and videos Old Duff Genever on Faceboo...