Untangling Direct Marketing: Separating True Connections from Indirect Influences - Episode #118

In this episode, Kevin and Greg dive headfirst into the intriguing world of direct marketing. Join them as they embark on a journey to unravel the complexities surrounding marketing sources and their classification as direct or indirect. With a keen focus on the question of whether a direct customer can be considered as such when outsourcing SEO services, Kevin and Greg engage in a lively discussion filled with insightful perspectives and thought-provoking arguments. They explore the blurred lines between authenticity and outsourced strategies, challenging conventional notions and shedding light on the evolving landscape of modern marketing. Get ready to navigate the uncharted waters of direct marketing as Kevin and Greg dissect its definitions, analyze the influence of different channels, and provide a fresh perspective on how businesses can leverage these insights to make informed marketing decisions. [SPONSORS] - This show is sponsored by  AAMP Agency and WaveRez.**ON SALE NOW** Tickets to the 3rd annual Watersport & Boat Tour Operators Forum - Now called "The Port" at Arival. October 9th-12th. Get all the details here.Show Links:Website: https://www.watersportpodcast.comFacebook Page: https://www.facebook.com/awgpodcastFacebook Group: https://www.facebook.com/groups/1155418904790489Instagram: https://www.instagram.com/awg_podcast/YouTube: https://www.youtube.com/channel/UC3TSseuv2wdIYO5nuviZSwQ