Unteachable Moments with Dr. Luca O'Brien

Welcome to episode 45 of the Cultivating Success podcast!  In today’s episode, we are joined by recent graduate Dr. Luca O’Brien all the way from Barcelona! Together with Dr. Bremner, he reflects on his time at Palmer and how his passion for NUCCA Upper Cervical care has translated into real-world practice. Throughout the episode, they discuss the “unteachable moments” that only come through experience. They explore the challenge of treating root causes rather than just symptoms, and the importance of not overselling care, letting patients know that real results take time. Dr. O’Brien shares surprising lessons he has learned around managing patient care and the learning curve of gaining consistent patients and the need to build trust and communication with them. He contrasts practicing in the U.S. vs abroad and highlights the differences in insurance and costs of care, patient mindset, and the newness of chiropractic in some regions. They also touch on adapting to different environments, simplifying language to avoid confusing patients with chiropractic lexicon, and navigating practical aspects like overhead costs and marketing strategies to help yourself succeed in the real world. This is an episode you don’t want to miss! Thanks for listening! For more information, to submit a topic or to get in touch with Dr. Bremner, visit https://www.alisonbremner.com or follow along on Instagram @boulderatlaschiropractic. For more information about Dr. Nor Jobarah, follow her on instagram, @atlasdrnor or visit: https://drkatiegross.com/meet-the-doctor/meet-dr-nor For more information about Dr. Luca O’Brien, follow him on instagram: https://www.instagram.com/drlucaccj/ And lastly, if you’re a doc looking to hire an Associate, check out Dr. Bremner’s course, Hiring an Associate (for Doctors), visit https://atlasacademycourses.teachable.com to enroll.