Unveiling Success: Crowdfunding Tactics and Viral Game Campaigns

Welcome to Episode 156 of Crowdfunding Nerds! I'm Andrew, and alongside my co-host Sean, we're going to unravel the secrets behind a successful crowdfunding campaign. This episode marks our 3-year anniversary and we've got a ton of exciting topics to cover!   Ever wondered how a well-crafted ad campaign can create ripples in the crowdfunding world? Or how a single game can become the cornerstone of a thriving brand? We're diving into these questions and more. We'll start with a heartwarming catch-up on life events, including the story behind the name of our newest addition - John Constantine.   We'll then dissect our viral ad campaign for 'Deliverance' on BoardGameGeek, sharing insights on how we climbed the hotness list and ignited a buzz in the board game community. We'll also delve into our brand-building strategy, the importance of customer acquisition, and the exciting concept of turning Deliverance into a lifestyle game.   Links to check out: https://boardgamegeek.com/thread/3202814/poor-advertisement https://crowdfundingnerds.com/episode147/ https://www.youtube.com/watch?v=7EZu9NoWV5k   Chapters: 00:01 Three-Year Anniversary of the Podcast 00:45 New Baby - John Constantine 01:59 Future Plans & Learning Opportunities 02:05 Christmas Season– A Selling Opportunity 03:59 Viral Post on BoardGameGeek for Deliverance 09:21 Anatomy of an Ad Campaign 18:03 Focusing on a Single Game - Brand Building Tactics 25:46 Strategies for Customer Acquisition and Cross-selling 38:33 Deliverance - A Lifestyle Game 43:37 Vision for the Future - A Sustainable Brand 50:14 League of Legends - Building a Game Community   Join us on this exciting journey and discover the secrets to crowdfunding success!