UO Today With Autumn Shafer

Autumn Shafer, assistant professor of Public Relations in the School of Journalism and Communication, talks about her enthusiasm for teaching and engaging undergraduate students in research. Shafer discusses some her research projects that aim to develop effective messaging about health promotion. She and her students developed a successful campaign to improve students' understanding of sexual consent. Shafer and her colleague Jesse Abdenour are recipients of a 2019 Faculty Research Award. Their project will focus on how journalists report on concussions among young athletes and develop strategies to create more effective narratives.