EPISODE · May 29, 2026 · 1 MIN
Up 13.6 percent!
from STR Unpacked · host Ben
+13.6%.That's UK short-term rental demand for this summer, versus last.Italy: +11.6% France: +8.7% Across Europe's top 20 markets: 6.4 million additional guest nights already booked for June to August.Seventeen out of twenty markets are pacing ahead of last summer.This is after the EU regulation went live. After Spain's national registry got struck down. After Barcelona's 2029 phase-out. After Amsterdam, after Florence, after Paris.Now here's the bit nobody's reporting.Spain, the most aggressively regulated market in Europe, is up 1.9%. The slowest of any major market.Germany has gone backwards.So while politicians keep telling us short-term rentals are the problem, guests are voting with their wallets in the opposite direction. And the harder a market regulates, the slower the growth.The demand is there.The question for operators isn't whether the summer comes.It's whether you're compliant enough to capture it when it does.What do we think as an industry? Is the data finally going to shift the conversation, or will the housing narrative keep winning?
What this episode covers
+13.6%.That's UK short-term rental demand for this summer, versus last.Italy: +11.6% France: +8.7% Across Europe's top 20 markets: 6.4 million additional guest nights already booked for June to August.Seventeen out of twenty markets are pacing ahead of last summer.This is after the EU regulation went live. After Spain's national registry got struck down. After Barcelona's 2029 phase-out. After Amsterdam, after Florence, after Paris.Now here's the bit nobody's reporting.Spain, the most aggressively regulated market in Europe, is up 1.9%. The slowest of any major market.Germany has gone backwards.So while politicians keep telling us short-term rentals are the problem, guests are voting with their wallets in the opposite direction. And the harder a market regulates, the slower the growth.The demand is there.The question for operators isn't whether the summer comes.It's whether you're compliant enough to capture it when it does.What do we think as an industry? Is the data finally going to shift the conversation, or will the housing narrative keep winning?
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Up 13.6 percent!
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