UP 233 Sport and the price of media

The price of television advertising is spiking rapidly and has big implications for the value of sport and the market for sponsorship, whether you're buying or selling.   More broadly, the events of the past two years have led to significant disruption to the advertising landscape. People's media habits changed considerably as their physical location was altered and advertisers were driven to adopt new investment strategies as audiences changed and physical channels were limited. Consumers sought more online distribution and product access through e-commerce and the overarching theme through this period has been acceleration:  Netflix took five years to reach 10 million households and Disney+ will get there in three. E-commerce saw five years worth of organic growth in just 12 months.To help us navigate through this complicated picture are today’s guests Alex Charkham and Bhavin Balvantrai. Alex is Chief Strategy Officer at Fuse, Omnicom’s sport and entertainment agency. Bhav is Chief Market Analyst at Omnicom Media Group and board director of BARB, the Broadcasters’ Audience Research Board.If you're interested in sports business analysis and comment, follow @UnffclPrtnr on Twitter and sign up to the popular industry newsletter that goes to thousands of subscribers every Thursday. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.