Up & Down Sides of Media: Connections & Journalism Career in Kenya | Miss Kithinji of SPM Buzz

Is a degree enough to make it in media or journalism, or do you really need the right connections? Miss Kithinji, superhost SPM Buzz, opens up about her inspiring career journey, the realities of Kenya’s media industry, and the lessons she’s learned navigating both traditional & digital spaces.In this powerful episode, we sit down with Miss Kithinji, a journalist, award-winning brand & talent consultant, and author of the Influencer Starter Kit. We dive deep into:✅ The reality of journalism in Kenya — why graduates struggle after university✅ The role of connections vs hustle when breaking into mainstream media✅ How to handle parents who don’t support your career path✅ Why volunteering is one of the best ways to enter big rooms and build influence✅ The pressure, competition, and limited opportunities in Kenyan newsrooms✅ How "kujituma & kiherehere" give you an edge in today’s job market✅ Why your social media page is your shop & how creators must step out of their comfort zone✅ Navigating sibling dynamics as a second-born and still rising above challenges✅ She recently released her e-book, The Influencer Starter Kit, & how it empowers creatives to tap into Kenya’s growing creative economy💡 At the heart of it all, Miss Kithinji reminds us: “Do what comes easy to you, your gift will pay you.”If you’ve ever questioned whether your career dreams are valid, struggled with family expectations, or wondered how to carve a path in media or content creation, this episode is for you.