Up Arrow Podcast | Inside the 40-Year-Old Footwear Brand Still Outsmarting Modern eCommerce With Logan Bird

Logan Bird is the President and CEO of Mephisto, a France-based premium footwear brand known for handcrafted comfort shoes. Previously, he served as Mephisto’s Vice President of Omnichannel Sales, where he helped advance the brand’s digital, retail, wholesale, and DTC strategies. With experience in e-commerce, strategic partnerships, and omnichannel growth, Logan held senior roles at Lands’ End and Zappos. In this episode… Scaling a brand can feel like a paradox: the faster you grow, the easier it becomes to lose the craftsmanship, culture, and customer trust that made the business work in the first place. In a market obsessed with speed, automation, and shortcuts, how can leaders grow without becoming generic? Logan Bird’s answer is to build around product-market fit, craftsmanship, and people who can execute with focus. As an e-commerce and omnichannel growth leader, he maintains that durable growth starts with knowing your customer, protecting product quality, and creating consistent brand experiences across channels. Leaders should replace manual processes before they break, trust teams enough to let them learn through execution, listen for patterns in customer feedback rather than reacting to the loudest complaint, and hire through trusted networks to find people aligned with the company’s vision. The result is a business that scales with stronger systems, clearer priorities, and a deeper connection to its customers. In this episode of the Up Arrow Podcast, William Harris chats with Logan Bird, President and CEO of Mephisto, about scaling premium brands without losing craftsmanship. Logan discusses product-market fit, omnichannel growth across retail and DTC, and leadership lessons from Japan and Zappos.