Up in Smoke

Filtered or unfiltered, the story is the same: nearly half of American adults once smoked cigarettes. In this episode, Frank examines how tobacco companies shaped public perception—turning smoking into a cultural norm and, ultimately, one of the most significant public health threats in modern history.From a time when the Marlboro Man symbolized rugged masculinity to campaigns that marketed Virginia Slims as a badge of independence for women, this episode traces how powerful messaging influenced generations. It also features candid, on-the-street interviews with smokers, offering personal perspectives on a habit that defined an era.