UP197: Geoff Shackelford

Today’s guest is American golf blogger, journalist, podcaster and broadcaster Geoff Shackelford, who’s just back from Whistling Straits after covering the Ryder Cup. Geoff’s one of the best and most astute observers of the game, his website and newsletter are essential reading not just for the golf industry but for the wider sports business too. We talk about golf’s perennial pursuit of youthful audiences, the implications of the betting era and the threat of disruption to the tours from the Premier Golf League and other iterations, backed by private equity and Saudi money. If you like the podcast, you’ll really like the Unofficial Partner newsletter, which comes out every Thursday, subscribe via unofficialpartner.comUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.