UP198: Inside The Hundred

The Hundred was one of the sports business stories of the summer in the UK. A new short form cricket event concept that was created and owned by the ECB, the governing body for the game in England and Wales. Our guests today were central to the planning and execution of the tournament. Beth Barrett Wild is Head of The Hundred Women's Competition & Female Engagement for the ECB and Rob Calder is Commercial Director of The Hundred, having formally carried out that role for the ECB as a whole.We talk about what went right and what they’ll change, the expectations around the pay, the marketing of the women’s game, building team brands and the commercial arguments for new formats. If you like the podcast, you’ll really like the Unofficial Partner newsletter, which comes out every Thursday, subscribe via unofficialpartner.comUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.