UP200: Esports Economics #2

This is the episode 2 of our series Esports Economics in collaboration with Nielsen Sport, the world’s leading source of sports measurement and analytics.The conversation is focused on sponsorship and the key question of return on investment and builds on some of the threads we covered in episode 1.Our guests are Carlos Alimurung and Nicholas Bruce. Carlos is CEO of ONE Esports, the esports joint venture between ONE Championship and Dentsu. Nick Bruce, Vice President of Consulting and Research for Asia at Nielsen, based in Tokyo. So we challenge many of the preconceptions about esports among the brand marketing community, the arguments for sponsorship versus programmatic advertising and the big differences between rights packages developed in esports compared to those in traditional stick and ball sports marketing.  To keep in touch with the rest of the Esport Economics series, make sure you subscribe to Unofficial Partner via Apple Podcasts, Spotify, Google Podcasts or via your favourite podcast app. You’ll also need to get the weekly Unofficial Partner newsletter, which is distributed to the email inbox of thousands of sports business executives out every Thursday, subscribe via unofficialpartner.comUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.