UP213: The NHL on social media

The National Hockey League is made up of 32 teams and 750 players, and the story of the league is increasingly told by the players themselves across their owned social media platforms. Today’s conversation is about the implications of this shift for the league, the team owners, the fans and the players themselves. Our guests are David Klatt, director of social media platforms for the NHL and Daniel Kirschner, founder of Greenfly, the software platform that helps organisations to collect, organise and distribute digital media. If you don’t already get the weekly Unofficial Partner newsletter, you can join thousands of busy sports biz execs who receive it direct to their inbox every Thursday, subscribe via unofficialpartner.comEvery episode of Unofficial Partner can be found by using the big podcast providers, including Apple Podcasts, Spotify, Google Podcasts or via your favourite podcast app. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.