UP215: Pepsi, Barclays and Fuse

This was a bit of a moment for Richard and Sean as its the first in person recording we’ve done since the lockdown forced us online. Newer listeners won’t remember but the first fifty or so podcasts we did were face to face at various locations, and we’ll be looking to do more through 2022, virus permitting.So, we met up at the London headquarters of Omnicom Media Group for the second in our series on sports marketing in partnership with Fuse, the sport, entertainment, cause and culture agency, who helped us pull together a stellar panel that includes Tom Corbett, Group Head of Sponsorships and Media at Barclays, Adam Warner, Senior Director of Global Sports Marketing at PepsiCo, along with Steven Hutchison, Managing Director of Fuse.It’s a broad conversation about football sponsorship, the UEFA Champions League, The Premier League and the FA Women’s Super League, through the eyes of the people making the decisions on the brand side of two of sport’s biggest spending commercial partners.  The weekly Unofficial Partner newsletter is read by thousands of people across the sports business every Thursday, to join them subscribe via unofficialpartner.comEvery episode of Unofficial Partner can be found by using the big podcast providers, including Apple Podcasts, Spotify, Google Podcasts or via your favourite podcast app. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.