UP217: Esport Economics 3

This is episode three of our series on the business of esports, created in collaboration with Nielsen Sport, the world’s leading source of sports measurement and analytics.Today’s conversation moves the focus to the market for mobile gaming in the Asia Pacific region and our guests are Ajay Jilka Director of Regional esports partnerships of Moonton Games, and Mike Wragg, Nielsen Sport’s Managing Director for Asia Pacific who is also the company’s International Head of Strategy Consulting and Research. Moonton Games was established in 2014, based in Shanghai, China, and is best known as one of the pioneers of MOBA Gaming and in particular the Mobile Legends: Bang Bang World Championship. In March 2021 Moonton was acquired by ByteDance, the owner of TikTok, in a deal valued at around $4billion, marking the mobile social platform’s move in to the gaming business.To keep in touch with the rest of the series, make sure you subscribe to Unofficial Partner via Apple Podcasts, Spotify, Google Podcasts or via your favourite podcast app. If you like the podcasts you’ll love the Unofficial Partner newsletter, that goes direct to the inbox of thousands of senior executives across the global sports business every Thursday. To join them, sign up via unofficialpartner.com Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.