UP237 Sport on Social League Table 2022

Today’s conversation is about Olympic sports federations and the challenge of building and sustaining audiences for their sports on social media platforms. Our guests are Jonny Murch and Stéphane Schwander.Jonny is Chief executive of Red Torch, the award-winning research, digital and social media agency.Stéphane is head of digital at the FEI, the world governing body for equestrian sport and a member of the Olympic movement for over a century.Since 2017, Red Torch has tracked the performance of every Olympic federation on social media and the latest edition of the #SportonSocial League Table was published this week, and you can download it for free, via the shownotes of this podcast or go direct to the Red Torch website. There are close to 250 episodes of the podcast available by searching Unofficial Partner in your favourite podcast app or going via Apple or Spotify. If you're interested in sports business analysis and comment, follow @UnffclPrtnr on Twitter or Linkedin and sign up to the weekly newsletter that goes to thousands of people across sport every Thursday. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.