UP239 Jamie Peacock tackles the business of Rugby League

What is the state of Rugby League today? Who has the commercial and political power in the game and what impact will this year’s Rugby League World Cup have in the game’s major heartlands of the UK and Australia.These are just a few of the questions I put to today’s guest, Jamie Peacock MBE, who brings a lifetime of insight and expertise to the conversation, courtesy of being the most successful Rugby League player in Super League history, winning nine championships and four Challenge Cup winners medals for Bradford Bulls and Leeds Rhinos, during a career that saw him captain both England and Great Britain national teams.Since retiring from the game, Peacock has built a consultancy business focused on leadership mentoring and wellbeing, a subject very close to his heart, as Jamie will be running a 100 mile ultra marathon for Greenhouse Sports on Saturday 16th April. For more information please visit - https://www.justgiving.com/campaign/runfortheroofToday’s episode is sponsored by our friends at Turnstile, who are asking a good question: do you know what your sponsorship is really worth, or are you guessing?Turnstile uses real market rates to quantify the value every single sponsorship right within a deal, looking beyond the traditional media metrics to calculate the value of the Exposure, Intellectual Property and Direct Benefits.This enables Turnstile to deliver a recommended transaction price that’s comprehensive, accurate and defensible.So don’t pay too much. Don’t leave money on the table. Know the fair market price, and buy and sell with confidence. If you value your sponsorships, value them properly.Get in touch with Turnstile at turnstilegroup.com  We recorded this episode of the podcast at the London headquarters of Two Circles, and we thank them for their support. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.