UP240 For What It's Worth: Arsenal FC

This is the first of a series in collaboration with Turnstile, looking at alternative ways of valuing sports sponsorship and other commercial inventory. The conversation took place at the Emirates Stadium, home of Arsenal Football Club and our guests are Juliet Slot, Arsenal’s Chief Commercial Officer and Dan Gaunt, general manager of Turnstile. We talk about what a football club is selling, the hidden value of Intellectual Property, the role of the No More Red anti knife crime campaign and the burgeoning sponsor interest in women’s football. If you like the podcast, you’ll love the Unofficial Partner newsletter that goes to thousands of subscribers every Thursday, sign up via UnofficialPartner.comUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.