UP243 Sean Bratches on the Golf Super League

Sean Bratches spent close to 30 years with ESPN, and then became Managing Director of Commercial Operations at Formula 1, following Liberty Media’s acquisition of the race series from CVC, the private equity group.In November last year, Bratches announced he’d joined Greg Norman at LIV Golf, the organisation behind the Golf Super League, backed by funding from PIF, the Saudi sovereign wealth fund. So this is a conversation about an attempted disruption to the status quo in a major global sport. We go in to the business plan behind the new venture, which regular listeners will detect, touches on several of the big themes impacting the sports business today. If you like the podcast, you’ll love the Unofficial Partner newsletter that goes to thousands of subscribers every Thursday, sign up via UnofficialPartner.comUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.