UP244 Brett Gosper at the NFL

We went to the NFL’s London office to talk with Brett Gosper, the former head of World Rugby who leads the sport’s push in to the UK and Europe. We discuss the NFL brand, the German sports market, what he’s learnt about private equity’s role in sport, the conversation around the big tech platforms and why Mad Men was not far from the truth when it comes to the early days of the advertising world, which is where Gosper started his business career while in Paris, while playing rugby for the famous Racing Club. Today’s episode is sponsored by our friends at Turnstile, who are asking a good question: do you know what your sponsorship is really worth, or are you guessing?Turnstile uses real market rates to quantify the value every single sponsorship right within a deal, looking beyond the traditional media metrics to calculate the value of the Exposure, Intellectual Property and Direct Benefits.This enables Turnstile to deliver a recommended transaction price that’s comprehensive, accurate and defensible.So don’t pay too much. Don’t leave money on the table. Know the fair market price, and buy and sell with confidence. If you value your sponsorships, value them properly.Get in touch with Turnstile at turnstilegroup.comIf you like the podcast, you’ll love the Unofficial Partner newsletter that goes to thousands of subscribers every Thursday, sign up via UnofficialPartner.comUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.