UP273 The Web3 Brainstorm Live at Emirates Stadium

This podcast is a recording of the Unofficial Partner Web3 brainstorm which took place at Emirates Stadium in London, the home of Arsenal Football Club, who were our collaborators on the project. The subject matter covered NFTs, blockchain, crypto and DAOs. To make things interesting, we gave a group of experts a problem to solve over the course of the evening. The conceit of the brainstorm was this: UP FC is a middling Premier League club with ambitions to ‘enhance fan engagement via web3, NFTs and blockchain’.What are the opportunities and problems we'll face? What are the mistakes that are common to sports clubs, leagues and federations when entering this exciting and confusing space?The first person you'll hear is Juliet Slot, Arsenal's Chief Commercial Officer. Juliet's objective is to help facilitate the industry conversation around football's relationship with web3, and we're grateful for her support and the hard work of her team at Arsenal for helping to get the event off the ground. The brainstorm featured the following people:Alex Amsel, SoulcastSunil Singhvi, RaribleTim Mangnall, Capital BlockTom Greene, Martian Premier LeagueIvan Peric, UnagiCarsten Thode, AphetorPreeti Shetty, Brentford Football ClubJames Newman, SociosPet Berisha, Sporting CryptoAlex Balfour, Generate DigitalPeter Hutton, MetaTo follow up on the issues raised by the event, you can get in touch with us by signing up to Unofficial Partner's sports industry leading newsletter, available here. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.