UP290 AI, Google and the World Cup clip economy

How did you watch Qatar 2022? Did you sit in front of a big TV showing live games in real time? Or did you consume thousands of clips across social media and via AI curated digital platforms such as Google OneBox, which saw the biggest ever surge in search queries for football related content during the tournament. The FIFA World Cup was made up of 30,000 highlights clips. That epic final between Argentina and France generated 800 of those, with Messi the king of the clip economy, with 1800 individual moments shared tens of millions of times.   This is a conversation about how it all works. Who are the commercial players in the supply chain between rights holder and fan? How should sports bodies tackle the big questions of discoverability and personalisation of their content? What are the implications for the media and commercial rights markets of sport, and how will AI alter what watching sport means for millions of people around the world?Our guests for this episode are at the centre of these questions. Vadim Drozdovski is a former McKinsey consultant who is VP Growth of WSC Sports, the tech platform that allows automated end-to-end creation and distribution of short form sports content, whose automated highlight videos clocked up 61 million views on Google Search alone.He’s joined by Marvin Brischke, Strategic Partner Development Manager at Google. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.