UP295 Solving for Piracy

Piracy and illegal streaming is a $28.3 billion a year global business, impacting sports rights holders and broadcasters across the world. Pirate streams of sporting events are not difficult to find on the internet and shutting these down has proved to be a difficult task for sports leagues. While legal action has been successfully brought against several illegal streamers, many are still fully operational. When one stream gets taken down, more pop up in its place.But there are signs of hope. In just one season, LaLiga Tech removed more than 1,065,000 videos on YouTube, more than 368,000 videos on social networks and more than 820 mobile applications.How did they do this, and what does it mean for the ongoing battle against piracy?Our guests are Lorin Parys and Guillermo Rodriguez. Lorin Parys is CEO of Belgium football's Juliper Pro League and a former political leader in the Belgian parliament.Guillermo Rodríguez is Chief Operating Officer at LaLiga Content Protection, the antipiracy division within LaLiga Tech.Links: La Liga Tech's Content Protection serviceThe Belgian Pro LeaguePiracy in Sport research paperSynamedia and Ampere Analysis researchLaLiga Tech is the specialist company created by LaLiga and the technology leaders Globant to reinvent sports and entertainment. Through its digital ecosystem, LaLiga Tech delivers new platforms and consultancy to help sports properties achieve growth through technology, covering areas like direct-to-consumer and streaming, fan experience, monetization, gamification, business intelligence, or anti-piracy.For more information, get in touch with the team via Laligatech.comUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.