UP300 The Big Idea - Nike x Corteiz

This is episode 2 of our series on creativity in sports marketing, with regular co-host Simon Moore, award winning Creative Director. We pick apart the latest Nike Rules The World ad, featuring the brand's recent collaboration with London based streetwear imprint Corteiz, and directed by Walid Labri for Division.Spoiler: We quite liked it but not enough to put it in to the Unofficial Partner Big Idea Hall Of Fame (UPBIHOF). More details of how to nominate work for this in the UP Newsletter.Topics covered:The culture of product drops.Controlling scarcity.The signal of Phil Foden.The perils and challenges of a product ad.The provenance of ideas.The history of advertising challenges, from Michael Jordan to Ronaldinho. The punk red flag. Sport in ads v sport in films. Never ask a footballer to act, unless it's Paul Pogba or Eric Cantona.Links to other work that's mentioned in the podcast:This Is Not Another Inspiration Video - 2023https://www.youtube.com/watch?v=Pr6r9jpKGZASony PlayStation's ‘Double Life’ - 1999https://www.youtube.com/watch?v=QIW4HMl81hwLarry Bird vs. Michael Jordan - 1984https://www.youtube.com/watch?v=_oACRt-Qp-sTiger Woods ball juggling https://www.youtube.com/watch?v=jG2JYpiM48Uadidas Originals: Your future is not mine - 2023https://www.youtube.com/watch?v=F1kd63fLt9kThis week’s episode is brought to you by our friends at Turnstile.Do you know what your sponsorship is really worth? Now you can stop guessing and start knowing… with Turnstile fair market sponsorship valuations.Turnstile uses real market rates to quantify the value of every single sponsorship right within a deal. Turnstile looks beyond the traditional media metrics to calculate the value of the Exposure, Intellectual Property and Direct Benefits.Turnstile delivers a recommended transaction price that’s comprehensive, accurate and defensible.So don’t pay too much. Don’t leave money on the table.Know the fair market price and buy and sell with confidence.Get in touch with Turnstile at https://turnstilegroup.com.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.