UP309 The World According to Nielsen Sports

What's the difference between the US and European sports marketplace? Few people are better positioned to answer this question than Jon Stainer, the US based Englishman who is Global General Manager of Nielsen Sports, the leading source of sports measurement and analytics around the world.Stainer has led multiyear relationships with the NFL, NBA and Premier League during his time at Nielsen, bringing a truly international perspective on the sports industry, working on three Olympic Games and two FIFA World Cups. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.