UP314 The Buy Side - Accor

The Buy Side is our regular series in which we talk to brand marketers about sport and sponsorship. This week's guest is Stuart Wareman, SVP of Sponsorship, Events and Experiences for Accor, the French multinational hotel group that owns, manages and franchises hotels in over 5300 locations in 110 countries and is the biggest hospitality company in Europe, the sixth biggest in the world. Its booking platform brand Accor Live Limitless (ALL) has become a familiar presence in sport. The brand's sport sponsorship portfolio includes the shirt of PSG and official partnerships with Paris 2024 Olympic and Paralympic Games, The 2023 Rugby World Cup and many other major national relationships. Today’s episode is sponsored by our friends at Turnstile.Do you know what your sponsorship is really worth, or are you guessing? Turnstile uses real market rates to quantify the value every single sponsorship right within a deal, looking beyond the traditional media metrics to calculate the value of the Exposure, Intellectual Property and Direct Benefits.This enables Turnstile to deliver a recommended transaction price that’s comprehensive, accurate and defensible. So don’t pay too much. Don’t leave money on the table. Know the fair market price, and buy and sell with confidence. If you value your sponsorships, value them properly. Get in touch with Turnstile at turnstilegroup.comUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.