UP329 The Big Idea: 2023 Cannes Lions for Sport Review

The Big Idea is our series on creativity in sports marketing with regular co-host Simon Moore, award winning Consulting Creative Director.Our guest is David Proudlock, Chief Strategy Officer at Crispin Porter Bogusky London.The Cannes Lions International Festival of Creativity is home to the world's most prestigious advertising awards. The blurb says that Cannes celebrates 'creativity, effectiveness and innovation in the global advertising, marketing and communication industries'. An award in the sport category has become much sought after by sports marketing agencies and their clients.But what sort of work is getting rewarded with a gong, and what does that mean for the relationship between sport and the creative industry today.The full list of awarded work is available here. The creative referenced in this podcast includes:Grand PrixDREAMCASTER MICHELOB ULTRAPEDIDOSYA WORLD CUP DELIVERYGoldSHOUT, TELEFONICALEA KIMBERLY CLARK THE FORGOTTEN TEAM MEOSilverNike FC Presents the FootballverseAIRTEL 175 REPLAYEDTHE EXILED TEAM BRAHMA BEER ADIDAS X SPEEDPORTAL RICK & MORTYSECOND OPPORTUNITY LEAGUE CORONALAS DIABLILLAS MAJOR LEAGUE BASEBALLBLACK COACHES TELEFÓNICAWe also mention this Orange Women's World Cup ad, which is not a Cannes winner but is getting a bit of traction recently.This week’s episode is brought to you by our friends at the Institute of Sports Humanities (ISH) and Loughborough University London.ISH and Loughborough University recently launched the new Leadership in Sport Master’s course, running from Autumn 2023.Uniquely, the course has been designed for executives working in the sports industry as well as athletes seeking specialised education to support their professional development. The masters course fits alongside busy jobs and busy lives. It’s ideal for people seeking to develop their impact and effectiveness in leading and managing. individuals, teams, and organisations. The mission of ISH – which is led by the former England Cricket Selector, professional cricketer and. author, Ed Smith – is to nurture and inspire sport’s current and future leaders around the world.  Students on the MA Leadership in Sport programme will join an amazing ecosystem of sports experts – Loughborough University has been ranked the #1 university for sports-related subjects for the past 7 years. So the world’s top sports university is working in tandem with a unique sports network at ISH. The new intake starts in October 2023 and applications are currently open. Find out more at. www.sportshumanities.org Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.